Every week I compile a list of the noteworthy news (Buzz) from my week of reading. I like to balance news with commentary, but it has to be really valuable for my readers (Brilliance). This week I’m adding Blogging to the mix. We’ll see if it becomes a permanent addition, but this week it was necessary. The links that follow are to sites and blogs that I read on a regular basis - consider them recommended reading for you too. Or you can just come back here each week for a taste of what stuck out to me.
It’s been a while, so I’m glad to be back sharing the latest and greatest of the world of social media with you. There’s a lot that’s gone on in the last few weeks that the B&B has been on hiatus, but I’m going to stick to the past week. Not that it wasn’t important. I just don’t want this post to take 6 hours to write or read. :)
Pinterest announced something this week that many are excited about - the ability to choose your board cover. However, I think this has limited usefulness. The fact is, most people will visit your Pinterest profile once. The day they go to follow your board(s). That doesn’t mean it’s not nice. Being able to customize is just one more way you can reinforce your visual identity.
If you’re looking to learn more about how your Pinterest efforts are being received, you might want to check out Pinerly. It’s an analytics tool specifically for Pinterest.
By far, the biggest news this week is Facebook’s acquisition of Instagram for the bargain basement price of $1 billion. There’s been a bit of backlash over the purchase, with some Instagram users vowing they’ll delete their accounts over privacy concerns. This stems from the fact that Facebook will have access to a wealth of location data stored on Instagram with photos. The supposed backlash didn’t stop Instagram’s growth - it became the #1 app on the app store for the first time after the announcement. I usually avoid mentioning this type of story here because it’s not at the stage where it’s going to affect user experience or impact engagement. But it’s certainly good to be aware.
Google+ rolled out a new interface design that’s really quite nice!* There are giant avatars now and a cover photo. It’s quite a different feel than what you see with Facebook. Many would argue (and I can’t disagree) that the Google+ single column beats out Facebook’s double-column timeline. It is easier to read. Have you checked it out yet?
*It’s interesting to note that there’s been talk here and there this week that people are seeing larger profile pictures on Facebook Timeline. This is clearly a direct response to the Google+ design update. It seems intermittent so far - I’ve been looking all week and only spotted it for the first time on a live page just today. However, I wouldn’t be the least bit surprised if we’re about to see our first change to the Timeline design. Oh yes, just six weeks after we all scrambled to publish our timelines, we’ll have to make sure the new profile picture size doesn’t mess it all up again.
I rarely add Seth Godin’s posts to the Brilliance section, because that just wouldn’t be fair. When is there not some brilliance in them? I couldn’t not add this one. It gives a framework for taking in criticism/complaints and deciding how seriously to take them. When you’re using social media, those things are inevitable. Putting the proper perspective on them can save so much stress. Besides, as my dad would say, “Everyone is entitled to their opinion, even if they’re wrong.”
“If you want to be charismatic, your mind can’t wander while you’re one-on-one with a customer or colleague.” Do you struggle with this? I have and I’m going to check out this book. As a business owner, I know I owe it to my clients in particular to be fully present when I’m with them.
Ask anyone why it’s important for businesses and organizations to participate in social media and invariably “being where your customer/client/members are” is on the list. It’s become necessary for social media to be part of any comprehensive marketing/public relations/communications strategy. So, it’s noteworthy when an organization decides to pull the plug on their social media channels.
I added this section this week for one reason. Mitch Joel wrote about his process and challenged others to follow suit. The result has been a very interesting peek into the minds of many of my favorite bloggers. Perhaps sometime Lara and I will share our individual blogging process with you as well.
Chris Penn was the first blogger I saw respond to Mitch’s challenge. Chris’ blog always teaches me new ways to look at data. The man is brilliant. Reading about his process was a treat.
Mark Schaefer’s was the next post I got to see. I’m a little in awe of the fact that Mark writes everything for the week on Sundays. I barely have time to put this post together lately!
I also need to learn how to be more like Jason Falls and write, self-edit and cue my posts in 30 minutes. I’ve spent as long as 6 hours on a blog post. If I counted the reading time I spend each week for this post, we’d be up to double-digits.
I’ll keep an eye out for more of these posts over the coming week. I hope it’s a good one for you!