The Biz Studio is all about providing small business owners with the tools they need to succeed—including community, coaching, and workshops. On February 7th The Biz Studio is hosting a WordPress workshop designed to get business owners a bit more comfortable with their websites, so they can use their sites to their full potential.
Today I'm going to share 5 reasons this workshop is a good idea for your business. But first, a bit of housekeeping:
Who is this workshop for?
This workshop is for business owners who have a WordPress website. They know how to add a new blog post, but they don't necessarily know how to change any of the formatting, add special code or back it up to ensure there's no chance of losing their entire site.
Who is teaching this workshop?
I'm committed to finding experts to teach every Biz Studio workshop, and that won't always be me. Meagan Hanes designs and develops websites of all sizes using the flexible and extendable platform WordPress, and has been doing so for over a decade. She's also a speaker at WordCamps and other tech conferences across Canada, and contributes to the WordPress.org Project's Training Team.
Discover the beauty of DIY
One of the best reasons to get a WordPress site is so that you can do a lot of the updating yourself instead of having to ask someone to make every update for you. Unfortunately, when you first get your site up and running, you often run out of capacity for learning past the basics of getting new content up.
Now that you've had your site for a while, let's get you learning some of the more advanced options you have for building your website into the marketing platform and business tool of your dreams.
Learn about the community of support at your disposal
Did you know there’s a WordPress community in almost every major town across Canada and the USA, as well as fun yearly conferences that cost less than going to the movies? WordPress is open source—as such, a LOT of people support the tool and readily share their knowledge and support! Learn where and how to leverage the incredible WordPress community so that you never feel alone and overwhelmed when it comes to your WordPress website.
Integrate your site with Social Media
It's great to have a blog and it's great to be using social media, but how do you get more people seeing and consuming your message?
One way is to make it EASY for people to share what you have to say! Right this second, it’s likely someone can’t share your content with the click of one button. We're going to go through how to make it THAT easy for people to share your content.
But content sharing doesn't always need to be by others - do you share your own content on different platforms? We'll show you how to have your Instagram feed into your website, getting more eyeballs on the content you've worked hard to create.
Nourish your audience!
Once someone is on your site, we want them to stay on your site. One of the best ways to do this is by using your existing blog posts and content. We'll talk about ways to get people reading more of what you write, like suggesting related posts for them to read next!
Know what you don't know
There are so many things that you can do with your WordPress site and I bet you don't know what most of them are. Why? Because we don't know what we don't know! Meagan will teach us to know what our themes are capable of and how to take advantage of the advanced features. Then, not only will you know what you don't know, you'll know how to take advantage of what's available!
Join us on February 7th from 1-4pm for this hands on workshop. You'll get right into the code of your website and leave feeling more confident and proud of your amazing WordPress website.