Every once in awhile I see a Facebook/social media campaign that blows my socks off and this one by Volkswagen in the Netherlands really does!
Why do I think this campaign is so amazing (other than the fact that it’s different and fun)?
1) They are totally speaking to their audience on Facebook and making something fun and gimmicky for them.
2) The contest requires at least 20K likes on one model which means you are compelled to invite and share with friends.
3) They given you an incentive to keep coming back to check on how the contest is going.
What’s more… I visited the Volkswagen Netherlands page and they do a really fun job on a regular basis! Check out their most recent photos:
They clearly make a regular effort to reach out to what’s going on with their fans - a volkswagen inspired pumpkin carving and a volkswagen ready for movember. I LOVE IT!
Let’s for a minute compare how Volkswagen Netherland’s page looks to some of their counterparts:
And now Volkswagen USA
And Volkswagen Canada
zzzzzz
They aren’t bad pages, but in comparison to their European counterpart, they just aren’t doing anything amazing. I thought it particularly interesting to compare the same brand and how different management can makes such a different impact on your audience.
What do you think? Are you impressed with Volkswagen Netherland’s Facebook presence?