There are so many great reasons to have a blog:
- To showcase your expertise.
- To give people a reason to come to your website (your home base on the web).
- To help with search engine optimization (SEO) so that you'll come up in search.
The problem, of course, isn't that people don't know the value of having a blog, it's that they don't know how to start a blog, they don't know what to talk about, they don't know how to optimize their content, or they don't feel they can handle the maintenance of a blog. These are all really valid concerns, but we don't want to let them stop you.
Simple Start - Blogging
One of our goals at Wellman Wilson is to create tools to help you feel comfortable with online marketing. We started with a course that helps with Facebook and Twitter, last Fall we introduced a course on newsletters and now we're thrilled to be starting a course on blogging!
The goal of our blogging course is to walk you through the steps of setting up a blog from the very beginning. Does this mean that if you already have a blog this course isn't for you? Definitely not, it may just mean that some of the very first lessons have some refresher material for you - which never hurts!
What you'll learn
Week 1 - Foundations
Choosing to blog - why? how?
Identifying audience, goals
Crafting key messages
Week 2 - Content Basics
Creating a theme (subject) for your blog
Picking blog topics
Telling stories
Week 3 - Enhancing Content
Mixing up content - types of blog posts/media
Creating content
Using images to enhance blog posts
Week 4 - Planning
Setting up a plan
Using a content/editorial calendar
Establishing a regular publishing schedule
Week 5 - Optimize for Success
Optimizing your content for sharing
Learning the basics of SEO (search engine optimization)
Measuring success
How does it work?
The lessons are emailed based and will be delivered to your inbox over 5 weeks. Each week you'll cover a series of topics and be given homework and assignments to move you forward through the lessons.
You will be added to a closed Facebook Group where you will get the support of other people also taking the course and where you can ask questions that we will answer.
You can also take advantage of our PLUS program which will give you access to one of us for three 30-minute calls.
How much does it cost?
As with our other programs we like to offer a great rate the first time a course is offered. If you enrol when the blogging course launches April 9th the cost is only $49 (it will be $99 when it runs again)!
For more information, including how to register visit: http://www.wellmanwilson.com/blogging
We look forward to seeing you in the course!